NASCAR and Diversity: The Hispanic market—Big challenges, and big opportunities, especially in LA
The visage of Adrian Fernandez, one of Mexico’s most famous sports stars, on a mammoth TV screen at the Autodromo Hermanos Rodriguez course in the heart of Mexico City, at the start of NASCAR’s Mexico 200 (Photo: Donald Miralle/Getty Images for NASCAR) NASCAR AND DIVERSITY: SECOND IN A FIVE-PART SERIES ON NASCAR’S PUSH TO CHANGE […]