NASCAR and Diversity: The Hispanic market—Big challenges, and big opportunities, especially in LA

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The visage of Adrian Fernandez, one of Mexico’s most famous sports stars, on a mammoth TV screen at the Autodromo Hermanos Rodriguez course in the heart of Mexico City, at the start of NASCAR’s Mexico 200 (Photo: Donald Miralle/Getty Images for NASCAR) NASCAR AND DIVERSITY: SECOND IN A FIVE-PART SERIES ON NASCAR’S PUSH TO CHANGE […]


NASCAR and Diversity: Are women racers just marketing gimmicks…can a woman really beat Kyle Busch?

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Natalie Fenaroli: The next Danica Patrick? Nope, she says she’d rather be the next Lewis Hamilton. Hey, NASCAR: you’d better start selling her on your part of this deal. (Photo: Fenaroli) NASCAR AND DIVERSITY: THIRD IN A FIVE-PART SERIES ON NASCAR’S PUSH TO CHANGE THE FACE OF STOCK CAR RACING (Parts Four and Five are […]


NASCAR and Diversity: What’s the real reason NASCAR pulled out of Mexico City? And what’s next?

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NASCAR’s last Mexico City 200? Or are Daytona sports execs simply regrouping and waiting for better economic weather? (Photo: Toyota Motorsports) NASCAR AND DIVERSITY: FOURTH IN A FIVE-PART SERIES ON NASCAR’S PUSH TO CHANGE THE FACE OF STOCK CAR RACING (Part Five is below) By Mike [email protected] Robbie Weiss insists that NASCAR’s pullout from Mexico […]


NASCAR and Diversity: Brad Daugherty knows the sport so very well, its strengths and its weaknesses

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Brad Daugherty, the former NBA and UNC star, is now making his career in NASCAR, not only as a TV analyst but now as a NASCAR Sprint Cup team owner (Photo: ESPN) NASCAR AND DIVERSITY: LAST IN A FIVE-PART SERIES ON NASCAR’S PUSH TO CHANGE THE FACE OF STOCK CAR RACING By Mike [email protected] Brad […]


NASCAR and Diversity: What are the right questions, and does NASCAR have the right answers?

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NASCAR’s Managing Director of Public Affairs Marcus Jadotte (Photo Credit: Ron Hoskins / Getty Images for NASCAR) NASCAR AND DIVERSITY: FIRST IN A FIVE-PART SERIES ON NASCAR’S PUSH TO CHANGE THE FACE OF STOCK CAR RACING (Parts two, three, four and five are below) By Mike [email protected] Somewhere along the line a few years ago, […]